Florence by Mills
Although Millie Bobby Brown has fans of all ages thanks to her role as Eleven on Stranger Things, her beauty brand Florence by Mills — named for both her grandmother and her own nickname — has been an especially big hit with her fellow teens. That said, Brown doesn't want anyone to think the makeup and skin-care collection is exclusively aimed at the Gen-Z-and-younger crowd. "When people look at it, I don't want them to feel like they're being overloaded with a teen makeup brand," she told Allure shortly after its September 2019 launch. "That's not what we are. We want to be sophisticated. It's a hard balance, of course, because young people, we do love to embrace our youthfulness, but I do also want it to be sophisticated and feel like we're grown up."
Storyline
Although Millie Bobby Brown has fans of all ages thanks to her role as Eleven on Stranger Things, her beauty brand Florence by Mills — named for both her grandmother and her own nickname — has been an especially big hit with her fellow teens. That said, Brown doesn't want anyone to think the makeup and skin-care collection is exclusively aimed at the Gen-Z-and-younger crowd. "When people look at it, I don't want them to feel like they're being overloaded with a teen makeup brand," she told Allure shortly after its September 2019 launch. "That's not what we are. We want to be sophisticated. It's a hard balance, of course, because young people, we do love to embrace our youthfulness, but I do also want it to be sophisticated and feel like we're grown up."
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