Nike
His Airness Michael Jordan has been partnered with Nike since 1984, when the first Air Jordans rolled off assembly lines. The shoe has now 33 editions and numerous re-releases and re-designs with different colors. More importantly, Jordan’s affiliation with Nike launched his own spin-off brand, Jordan Brand, which until recently was the #2 best-selling sneaker company in America.
Storyline
His Airness Michael Jordan has been partnered with Nike since 1984, when the first Air Jordans rolled off assembly lines. The shoe has now 33 editions and numerous re-releases and re-designs with different colors. More importantly, Jordan’s affiliation with Nike launched his own spin-off brand, Jordan Brand, which until recently was the #2 best-selling sneaker company in America.
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