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COKE MEAN JOE GREENE

1979 · 1h 00m
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One of the most beloved of all time and a Clio winner: Steelers lineman Mean Joe Greene comes off the field angry with himself and reluctantly bonds with a boy offering a Coke. (Poor Greene had to swig a total of 18 bottles.) "In South America we used the same concept with a soccer player," says Coca-Cola's Phil Mooney. Four years ago Pepsi spoofed it: Hoops star Shaquille O'Neal asks a kid for his cola, and the brat refuses. Very '90s.

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Release Date
Oct 1, 1979

Storyline

One of the most beloved of all time and a Clio winner: Steelers lineman Mean Joe Greene comes off the field angry with himself and reluctantly bonds with a boy offering a Coke. (Poor Greene had to swig a total of 18 bottles.) "In South America we used the same concept with a soccer player," says Coca-Cola's Phil Mooney. Four years ago Pepsi spoofed it: Hoops star Shaquille O'Neal asks a kid for his cola, and the brat refuses. Very '90s.

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Release Date
October 1, 1979

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