Crafting a Nation

I wanted to like this film, but it turned into a long, very well-made advertisement aimed at white guys in their 30s who might have enough cash and collateral to start their own microbrewery, and somehow this AD winnowed its way into Netflix streaming.

Very little about craft beer - except it's way better than AB/InBev and Coors (and it is!) - but a REAL documentary would address how fascistic the monster corporate beer companies that make yellow fizzy-water have been toward the artisans trying to get their stuff distributed. Among other things.

The folksy music seems designed to to keep you hypnotized and ready to shell out for all the capital you'll need to try to make a go in the craft brewing game.

Very little historical context, too repetitive, but it looks really good and the sentiments about craft brews and sociality and culture and sustainability seem true enough. But yea: glossy ad.