I'm half way through this documentary and have found it so far to be quite informative and inspirational, taking away all beliefs of how "easy" it is to transform your body into a walking lean mean body building machine that most ads on TV or websites claim to be. No shortcuts, no special products, just the hard work, dedication and sacrifice of one man who's goal is to show the viewer just exactly what it takes "to look like that guy" in all those ads. This has the potential to be the next Pumping Iron with great direction and editing along with constant dialogue from both Stuart (test subject) and Jeff (Gym Coach) that both motivates and encourages the viewer that no matter what, no matter how many times you slip, do not loose sight of your goal and just push on. One burrito is not a devastating set back. We see the hardships that come with earning such a physique. It's all about sacrifice, whether it is food, family, friends, daily routine, It is completely life altering and not for the faint of heart. The secret? If you want to look like that guy, be prepared for the worst.