A fun and random moment in Devo's music video history, "Freedom of Choice" is quite cool to watch despite its weird segments, some related to the lyrics itself and others not so much. It didn't get much of a wider appeal since it all feels as if shot like a B-movie (though quality shooting wasn't their strong suit yet they always succeed because they had curious visual elements and incredible songs). It didn't an iconic thing as "Whip It" with the group's crazed costumes but it was important enough by showing that memorable sequence with the rollerskaters performance and the alien singing the song (one of the most bizarre masks I ever seen). What matters most is the song and this one was quite catchy to listen. 7/10.