Joe Francis hosts a 1/2-hour reality series offering behind-the-scenes look at GGW's nationwide search for the cutest, sexiest college girls in America. Viewers visit the GGW offices, attend photo shoots and ride along aboard the Girls Gone Wild tour buses with the Girls Gone Wild cameramen to meet thousands of girls across the country who are willing to do whatever it takes to win the coveted title. Fan votes help select the finalists and in the season finale, one lucky girl is named "The Hottest Girl in America."