First-time Grammy winner Doja Cat was revealed as the new global brand ambassador for JBL in April. Doja teased the collaboration by wearing a custom JBL Clip 4 speaker on the red carpet at the 2022 Grammy Awards. “I’m excited to be working with JBL. From the start of the partnership they have made it clear that they are here to support me and my ideas about their products. That is easy for me because I actually love their speakers and I carry them around with me wherever I go. I’d wear clothes made of JBL speakers if I could,” said Doja. “I can’t wait for everyone to see all the cool things we’re doing, including something coming really soon for my biggest fans.