Most people who have seen this series remember Alfred Hitchcock's opening and closing narratives for the series. However, for each episode, more than one opening and closing was filmed, as Hitchcock's famous jibes at the sponsors were unappreciated in the European markets. So for each episode, Hitchcock filmed two openings and two closings: one would be for American viewings (jokes about sponsors) and the second would be for European showings (jokes about Americans, and not about sponsors). For most of the third season, Hitchcock even did the opening and closings in French and German, as he spoke both languages fluently.