DIET PEPSI APARTMENT 10G

This superbly edited ad forced Michael J. Fox to defy rain, traffic, and a menacing gang, all to fetch a soda for his hubba-hubba neighbor. Director Rick Levine wanted a feature-film look, and he got it by scrapping sets for naturalism: "Three days we shot in the rain; Michael was shivering from cold." Pepsi was so jazzed, the Family Ties star got a reported $2 million a year, three-spot deal. Costar Gail O'Grady got her payoff in '93: Donna Abandando on  NYPD Blue .