KEEP AMERICA BEAUTIFUL CRYING INDIAN

The image of Cree Cherokee Iron Eyes Cody weeping at his country overrun by pollution is unforgettable, and was so effective that Keep America Beautiful's nonprofit programs "increased [from 0] to 500" thanks to the two spots, says KAB head Roger Powers. Ironically, Cody, a vet of Westerns, couldn't swim and wore a life preserver under his buckskins when canoeing for one ad. Now 94, he lives in L.A.