COMMERCIAL · UTILITY

HUSH PUPPIES VENTILATED HUSH PUPPIES

1988 · 1h 00m

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His name is Jason, and he's the anti-Spuds MacKenzie: underrated and understated. In this perfectly contained 15-second spot (the first of six), the sad-eyed basset's droopy ears are raised by the whoosh of an unseen subway—a wry nod to Marilyn Monroe in  The Seven Year Itch . The punny punch line: "Ventilated Hush Puppies." Fishing line taped to the ears created the effect. It took 20 takes, says art director Bob Barrie, but Jason seemed to "really enjoy himself." 

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Release Date: Oct 25, 1988

Storyline

His name is Jason, and he's the anti-Spuds MacKenzie: underrated and understated. In this perfectly contained 15-second spot (the first of six), the sad-eyed basset's droopy ears are raised by the whoosh of an unseen subway—a wry nod to Marilyn Monroe in The Seven Year Itch. The punny punch line: "Ventilated Hush Puppies." Fishing line taped to the ears created the effect. It took 20 takes, says art director Bob Barrie, but Jason seemed to "really enjoy himself."