AMERICAN TOURISTER GORILLA

What better way to prove the durability of a suitcase than to have a gorilla jump all over it? This admirably simple, Clio-winning spot did just that—sort of. The ape was actor Don McLeod in a $20,000 monkey suit (with moving eyebrows). So convincing was his performance, he was soon making appearances as a spokesgorilla. "I've met women who thought it would be kinky to have a gorilla up to their hotel room," McLeod has said. Only if she's waiting in a suitcase, Don.