CHEVROLET BOY MEETS IMPALA

Shut up and let your pictures do the talking. That idea drove this iconoclast in the narration-heavy '50s. Here's the all-American story, shrewdly tapping new feelings of prosperity: A prom-bound boy sadly eyes his jalopy when Dad springs a surprise—Junior can drive the old man's new convertible! Part of a campaign with a then huge $1 million budget, the ad contained only 21 words, including "What a gal! What a night! What a car!"