DEPARTMENT OF TRANSPORTATION CRASHING GLASSES

It's what you don't see that makes it powerful. There are no snarled fenders, no bloody bodies. Instead, this anti-drunk driving PSA for the Ad Council lets a simple visual pun do all the work: Glasses approach for a celebratory clink—only to smash to shards. The ad (shot in super slow-mo by a camera designed to track missile launches) transcends language: It has played around the world.