HALLMARK 100TH BIRTHDAY

Hallmark cared enough to send its very best with this two-minute spot about a 100-year-old woman's surprise party. Thank the spunky star, the now-deceased Fannie Peterson, a.k.a. "Ma Pete." Also thank the punchline, where one of Ma's crusty buddies turns to another and snipes, "She's actually 101." Says copywriter Judy Faulkner-Krause, "Just when you think it's going to be pure schmaltz, there's a zinger."