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IKEA DINING ROOM

1994 · 1h 00m
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They're Everycouple. They gaze into each other's eyes, bicker about buying a table, talk about commitment. And, oh yeah, they're both men. Such was the attitude that infused this spot, the first (and so far only) major ad to matter-of-factly portray a gay couple. Predictably, the religious right protested. But the Swedish furniture company argued it wasn't a political statement, just one in a series that also depicted hetero couples and a divorcee. 

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Release Date
Mar 8, 1994

Storyline

They're Everycouple. They gaze into each other's eyes, bicker about buying a table, talk about commitment. And, oh yeah, they're both men. Such was the attitude that infused this spot, the first (and so far only) major ad to matter-of-factly portray a gay couple. Predictably, the religious right protested. But the Swedish furniture company argued it wasn't a political statement, just one in a series that also depicted hetero couples and a divorcee. 

Other Details

Release Date
March 8, 1994

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