Part ER, part Monty Python, this is Advertising of the Absurd at its best. Directed by MTV fave Spike Jonze, the macabre musical features a jeans-wearing patient singing the '80s cheeseball hit "Tainted Love" to the beat of his EKG (rights were unavailable for "Chain Gang"). Spike wanted to make it gorier. "We had to rein him in," says account supervisor Ken Epstein, who oversaw a second clever Levi's spot about strangers in an elevator.