LITTLE CAESARS HIGH CHAIR

Pizza companies crave the money shot. "They always say, 'Give me a cheese pull,'" laughs agency head Cliff Freeman (who voiced this ad's "Cheeser, cheeser" tag line). "They want the cheese trailing off the slice." Well here's the Mother of all Cheese Pulls, and perhaps advertising's best use of exaggeration: The mozzarella (made of rubber) is so stringy, a giggling baby and her high chair are propelled slingshot-style from living room to front yard.